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Seongsu-dong

Old shoe factories and warehouses turned into cafes, galleries and brand pop-up stores — where new things in Seoul tend to open first.

In Korean성수동“Seongsu-dong”

Where
Seongdong-gu, Seoul
Best time
Weekday afternoons

#pop-up stores#cafes#Seoul Forest

💡 Good to know
  • Pop-up stores change every few weeks — check social media for what is on now.
  • Weekend afternoons mean long lines; weekday afternoons are much calmer.
  • Seoul Forest, right next door, is a great place to rest your feet.

Once a district of shoe factories, print shops and car repair garages, Seongsu-dong is now one of the busiest neighborhoods for young Seoul — some call it the Brooklyn of Seoul. Design cafes, bakeries and galleries fill the old buildings, and many keep their brick walls and steel beams.

What to do

  • Pop-up stores — fashion, beauty and character brands open short-term, hands-on stores here all the time. What is on changes every few weeks, so no two visits are the same.
  • Cafes and bakeries — many are huge converted factories, worth a look just for the space.
  • Handmade shoe street — small shoemaking workshops still line the streets around Seongsu Station.

Getting there

Seoul Forest, a large park with lawns and woodland paths, sits right next to the neighborhood. Take Line 2 to Seongsu Station, or the Suin-Bundang Line to Seoul Forest Station.

Find it on a Korean map app — search 성수동:Naver Map ↗KakaoMap ↗