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Euljiro

Old alleys of print shops, lighting stores and hardware dealers, with hidden bars and cafes tucked upstairs — locals call it "Hipjiro".

In Korean을지로“Euljiro”

Where
Jung-gu, Seoul
Best time
Weekday evenings

#Hipjiro#retro#beer alley

💡 Good to know
  • Many spots hide on the second or third floor with no sign — look up as you walk.
  • By day these are working print and hardware shops, so stay out of the way of deliveries.
  • In the evening, the beer alley fills with plastic tables set out on the street.

For decades, Euljiro has been downtown Seoul’s working district — print shops, lighting stores, tile and tool dealers packed into narrow lanes. In recent years, bars, cafes and tiny galleries have slipped into the upper floors of the old buildings, earning it the nickname “Hipjiro” (hip + Euljiro).

What to do

  • Walk the lanes by day — printing presses rattle and delivery carts squeeze past; this is still a real workplace.
  • The beer alley (Nogari Golmok) — near Euljiro 3-ga Station, the street fills every evening with plastic tables, cold beer and nogari, small dried pollack grilled as a snack.
  • Hunt for hidden spots — many places have tiny signs or none at all, which is half the fun.

Getting there

Euljiro 3-ga Station (Lines 2 and 3) is the center of it all. From here you can walk on to Cheonggyecheon Stream, Sewoon Plaza and Dongdaemun.

Find it on a Korean map app — search 을지로:Naver Map ↗KakaoMap ↗

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